Egan's article is mainly directed towards the shoe company, highlighting corporate responsibility and siting the continuing sponsorship of Tiger Woods as another example of poor moral corporate character. He also compares the case with that of Michael Vick, who was dropped from Nike after pleading guilty of conducting a dogfighting operation in 2007. The message, says Egan, is that abusing animals is unacceptable, but "cruelty towards women is OK."
Other sports writers have also contributed their opinions to the discussion, including Fox Sports' Jason Whitlock who strongly accused the women of lying about their experiences by saying "Statements made by drunken sorority girls are not facts" among other things. His article focuses on the poor judgment of Reothlisberger, who should have known better than to have public sex with such a high profile position. He uses 'common sense' advice that women are generally told to follow at frat parties to avoid getting raped as a means of accusing the girls of behaving irresponsibly, and uses an email that he received from a former sorority girl to make the case the girl's accusations were probably just a means of excusing themselves for embarrassing, sexually aggressive behavior.
Another interesting part of the whole deal is the comments section of Egan's article, almost all of which fall into 4 categories with few exceptions:
1. Egan is totally right and they will never buy Nike again
2. Egan is totally wrong - how dare he assume guilt in a case that was never actually brought to court? Innocent until proven guilty, after all.
3. The concept of "corporate ethics" is a myth and Nike's stance is hardly a surprise
4. Comparing the sexual assault case for Reothlisberger to the (assumedly consensual) adultery of Tiger Woods is an unfair comparison
One comment (number 17) is particularly telling of some of the common misconceptions about sexual assault in today's society. It accuses Egan of making claims where he is not qualified and says "If this football player had *raped* this girl, you best believe he would be charged." Unfortunately, the statistics tell a very different story, with the US Department of Justice finding that between 1992 and 2000, only 67% of sexual assault cases were ever reported. And while statistics can certainly be flawed, these results are certainly telling of a trend which the media tends to ignore.
A sum up of the events can also be found on Jezebel.com.